The Story
Bring out your inner artist wth CHI Chroma Paint semi-permanent hair color!
This innovative Chroma Intense Dye Technology was created for longer-lasting and more intense colors. These direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deeply conditioning while using silk proteins to help strengthen the hair and add brilliant shine, hair appears brighter and more vibrant.
Healthy conditioning formulation: Ammonia free and deep conditions the hair with silk and aloe; hair appears brighter and more Vibrant.
Long Lasting color: Color duration maintains up to 80% true tone color retention after 30 shampoos.
Description
Bring out your inner artist wth CHI Chroma Paint semi-permanent hair color!
This innovative Chroma Intense Dye Technology was created for longer-lasting and more intense colors. These direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deeply conditioning while using silk proteins to help strengthen the hair and add brilliant shine, hair appears brighter and more vibrant.
Healthy conditioning formulation: Ammonia free and deep conditions the hair with silk and aloe; hair appears brighter and more Vibrant.
Long Lasting color: Color duration maintains up to 80% true tone color retention after 30 shampoos.